Web Analytics is all about measurement, collection, analyzing and reporting of Internet Data. It is commonly done for the purpose of optimizing web usage.
Online marketing, business research, and E-commerce enterprise companies use Web Analytics to measure the results of traditional print advertising campaigns. It helps companies in advertising campaigns, traffic, number of visitors flow for the website, and number of page views.
Web Analytics Applications
Web Analytics is not just a tool for measuring website traffic but also used as a tool for business and market research which is very important in today's competitive world.
It helps to provide data on the number of visitors, how and where the visitors interact with the website , and the number of page views.
It also helps to gauge traffic and popular trends which are helpful for marketing research.
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